Description At the most basic level, every product, service, or experience is made up of many different attributes those attributes are the key characteristics that define its identity. Your personal brand is likewise composed of many different attributes that are uniquely ascribed to you. Personal branding reflects how we want to be perceived by employers, potential employers, peers, and others and it is an important determinant for long-term career success. Personal branding occurs when an individual develops and markets themselves, similar to how a brand with which a physical good, service or experience would be marketed. It is important, therefore, to keep these others in mind as you prepare your assignment. This task is designed to assist you in identifying the core values, qualities, and skills you want to highlight about yourself, and is the rst building block in creating a solid foundation for the rest of your personal brand identity. You a re required to complete a set of activities that col lectively will help you develop your personal brand. It is best to begin this work as soon as possible, and to work on it regularly before the due date. Specific Requirements The activities you are to complete are in the Personal Brand Workbook which you can find in the Assessment Resources folder. Briefly, your personal brand submission must contain the following components: 1. Identification, ranking and reflection on your personal values, qualities, and skills 2 Brand Equity (Resonance) Pyramid for your personal brand 3. Alignment of your skills/values to industry standards 4 Personal Brand 8: Experience Strategy Development While some of these termslconcepts might be unfamiliar to you now, you will learn about these as you engage with the class learning materials available online, and in seminar activities and discussions. There is also a lot more detail in the PersonoiBrond Workbook which will be made available on the Cloud Deakin unit site. It will be important for your success to download and save this workbook as soon as possible so you can begin work on it