Description: Brand Social Media Monitoring means tuning in and carefully listening to what people say, anywhere...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
Description: Brand Social Media Monitoring means tuning in and carefully listening to what people say, anywhere online, about a brand and its products. Social media monitoring also refers to tracking various conversations around topics and keywords of interest. Being aware of what the target market is saying about a brand (and a competitor's brand) is extremely important to marketers. For Project 1, you'll need to: 1) Choose one of the following brands: Sephora, Pop-Tarts, Starbucks or Wendy's, and monitor at least two of their social media accounts. 2) Also, monitor at least two of their competitor's social media accounts and familiarize yourself with what the followers for each brand are saying. Pay attention to comments, reviews and user generated content that surrounds the marketing space. 3) Then, answer the following questions: a. What are common criticisms, concerns and compliments that the followers for each brand are expressing? b. Are there differences in the way followers for each brand are engaging on social media platforms? c. What market segment do you think your brand is trying to reach? 4) Based on your social monitoring research, share at least three recommendations on how to better serve your brand's target market on social media. For example, "Adapting social media content to current events and popular culture" could be a practical recommendation. Submit your work (minimum 400 words) to Project 1 in Moodle. POR INCURDUOTOD FOR ONLY Description: Brand Social Media Monitoring means tuning in and carefully listening to what people say, anywhere online, about a brand and its products. Social media monitoring also refers to tracking various conversations around topics and keywords of interest. Being aware of what the target market is saying about a brand (and a competitor's brand) is extremely important to marketers. For Project 1, you'll need to: 1) Choose one of the following brands: Sephora, Pop-Tarts, Starbucks or Wendy's, and monitor at least two of their social media accounts. 2) Also, monitor at least two of their competitor's social media accounts and familiarize yourself with what the followers for each brand are saying. Pay attention to comments, reviews and user generated content that surrounds the marketing space. 3) Then, answer the following questions: a. What are common criticisms, concerns and compliments that the followers for each brand are expressing? b. Are there differences in the way followers for each brand are engaging on social media platforms? c. What market segment do you think your brand is trying to reach? 4) Based on your social monitoring research, share at least three recommendations on how to better serve your brand's target market on social media. For example, "Adapting social media content to current events and popular culture" could be a practical recommendation. Submit your work (minimum 400 words) to Project 1 in Moodle. POR INCURDUOTOD FOR ONLY
Expert Answer:
Related Book For
Organizational Behaviour Concepts Controversies Applications
ISBN: 978-0132310314
6th Canadian Edition
Authors: Nancy Langton, Stephen P. Robbins, Timothy A. Judge, Katherine Breward
Posted Date:
Students also viewed these finance questions
-
The following data represent the responses to two questions asked in a survey of 40 college students majoring in business: What is your gender? (M = male; F = female) and What is your major? (A =...
-
Planning is one of the most important management functions in any business. A front office managers first step in planning should involve determine the departments goals. Planning also includes...
-
List three specific parts of the Case Guide, Objectives and Strategy Section (See below) that you had the most difficulty understanding. Describe your current understanding of these parts. Provide...
-
Consider the hydrogen atom, and assume that the proton, instead of being a point- source of the Coulomb field, is uniformly charged sphere of radius R ( < < ao), so that the Coulomb potential is now...
-
What is the worst-case complexity of running AC-3 on a tree-structured CSP?
-
To maintain a freezer box at \(-40^{\circ} \mathrm{C}\) on a summer day when the ambient temperature is \(27^{\circ} \mathrm{C}\), heat is removed at the rate of \(1.25 \mathrm{~kW}\). What is the...
-
The following information was taken from the records of Underwood Company at June 30, 2007: Requirement Prepare a multistep income statement for Underwood Company for the fiscal year ended June 30,...
-
The management of a chain of fast-food restaurants wants to investigate the relationship between the daily sales volume (in dollars) of a company restaurant and the number of competitor restaurants...
-
1. Specific heat of Al is twice of that Fe. (a) If Al and Fe have same mass and the same amount of heat is added to Al and Fe individually, which one will end up having a higher temperature if...
-
The University of Cincinnati Center for Business Analytics is an outreach center that collaborates with industry partners on applied research and continuing education in business analytics. One of...
-
Jorge is a registered nurse at a facility that cares for about 80 elderly patients. Jorge has been at the facility longer than any of the other nurses and has his choice of schedule; he believes he...
-
You have a pool in your backyard that is 27 feet long by 14 feet wide that you would like to fill to a depth of 5.5 feet. How many cubic meters of water do you need to fill the pool? How many...
-
How can organizational leaders efficaciously orchestrate change interventions within multifaceted environments, wherein intricate socio-cultural dynamics interplay with the exigencies of...
-
Consider the Scheme definition: (define (mystery x y) (lambda (z) (x (y (x 2))))) (1) Translate the mystery function to a A-calculus expression. HINT: You will need As introducing the parameters x...
-
3. Mashaw reports the following contribution margin income statement: Contribution Margin Income Statement For the Year Ended December 31 Sales (10,000 units at $250 each) Variable Costs (10,000...
-
What effect does an increase in the market value of stock held for investment have on adjustments in the statement of cash flows? Explain briefly
-
Note . For this homework, we will use a Python toolkit/package called "scikit-lear . For the preprocessing, we start with tokenization using NLTK.tokenizer. You may try the other tokenization methods...
-
Find the intercepts and then graph the line. (a) 2x - 3y = 6 (b) 10 - 5x = 2y
-
What might you do if you learned about their unhappiness?
-
Why is job satisfaction an important consideration for OB?
-
Everybody has a boss, and it seems that everybody has a bad boss story. Here are seven questions that will help you determine if your boss is one of the bad ones. Answer each question with a yes or...
-
Differentiate between trace point and pitch point.
-
How the cam size is defined?
-
Define pressure angle of a cam.
Study smarter with the SolutionInn App