Description: Brand Social Media Monitoring means tuning in and carefully listening to what people say, anywhere online, about a brand and its products. Social media monitoring also refers to tracking various conversations around topics and keywords of interest. Being aware of what the target market is saying about a brand (and a competitor's brand) is extremely important to marketers. For Project 1, you'll need to: 1) Choose one of the following brands: Sephora, Pop-Tarts, Starbucks or Wendy's, and monitor at least two of their social media accounts. 2) Also, monitor at least two of their competitor's social media accounts and familiarize yourself with what the followers for each brand are saying. Pay attention to comments, reviews and user generated content that surrounds the marketing space. 3) Then, answer the following questions: a. What are common criticisms, concerns and compliments that the followers for each brand are expressing? b. Are there differences in the way followers for each brand are engaging on social media platforms? c. What market segment do you think your brand is trying to reach? 4) Based on your social monitoring research, share at least three recommendations on how to better serve your brand's target market on social media. For example, "Adapting social media content to current events and popular culture" could be a practical recommendation. Submit your work (minimum 400 words) to Project 1 in Moodle. POR INCURDUOTOD FOR ONLY