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By submitting this assignment, I certify it represents my own

work without the use of any unpermitted aids or resources.

Answer the following questions $($format is type

question and then answer $-$ no APA required$).$

What are the strengths and weaknesses of the

proposed marketing program?

What are the advantages and disadvantages of the

proposed licensing agreement?

Calculate the breakeven analysis for both possibilities.

Should Kelly recommend launching the product using

Jameson Irish Whiskey as a branded ingredient or using a

generically branded whiskey? Give at least $3$ reasons that

support your decision and $3$ reasons the board might object.