Description:

Individual task.

You have to write a paper answering the questions established in this brief.

you have to write about DHL company

Questions:

1. Media Strategy: Identify the Brands media strategy differentiating between Paid, Own and Earned media.

2. Media Reach and Frequency: Explain how your Brand intends to optimize its Media Reach.

3. Media Coverage: Explain the geographic coverage used by your Brand.

4. Media Efficiency: Based on your research of the Brand, do you think they are achieving an efficient CPM/GRP outcome?

5. Reputation Management: Perform secondary research online to identify positive and negative reputation issues that your brand may have.

Formalities:

Wordcount: From 1000 to 1500 words.

Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

Font: Arial 12,5 pts. Text alignment: Justified.

The in-text References and the Bibliography have to be in Harvards citation style. Assignment Launch: Week 10. Submission: Week 13 Via Moodle (Turnitin). Submission will be accepted all Week 13: From the 4th to the 10th of May at 23:59hrs (Barcelonas time).

Weight: This task is a 60% of your total grade for this subject. Outcomes: This task assesses the following learning outcomes:

Demonstrate an understanding of the complexities of strategic management.

Analyze and explain the concepts, principles and practice associated with strategy formulation and implementation.