Question: Description Learning Objective: Identify segmentation requirements. Instructions This assignment introduces you to the foundations of marketing including market segmentation and market targeting. Analyzing the marketplace

Description

Learning Objective: Identify segmentation requirements.

Instructions

This assignment introduces you to the foundations of marketing including market segmentation and market targeting. Analyzing the marketplace and differentiating a brand are key components to understanding how to develop a segmentation approach.

After reading the HBR article: "What You Need to Know About Segmentation," consider the following questions:

Why does competition force marketers to embrace segmentation over time?

Think of the six characteristics of an effective segmentation approach listed in the article. Why are each of these characteristics important when selecting a target market?

Description Learning Objective: Identify segmentation requirements. Instructions This assignment introduces you

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