Description of Assignment Task Prepare an individual report using MLA format for any two brands/products in an industry: 1. The Marketing environment analysis(PESTLE) Segmentation, Targeting and Positioning strategies 3.Marketing mix (4Ps) Course Learning Outcomes Assessed: Course Learning Outcomes (CLOs) After successfully completing the Principles of Marketing course, students will be able to: 1. Explain customer value, core marketing concepts and marketing strategies. Explain the ways to manage marketing information by describing the marketing environment. 4. Explain product, services, brands, developing new products, and managing the product life cycle. 5. Explain pricing strategies and additional pricing considerations Describe marketing channels and the promotional tools of marketing Word or Page Limit 7 to 9 pages. Present the topic as a professionally prepared report using the MLA format Presentation Format (e.g. MS Word document) Resources and Support Available Primary resources: Market study based primary information. Secondary resources: college library, internet, newspaper, magazines and textbooks. The instructor evaluates assignments and awards marks based on the rubrics shown below. Evaluation Criteria Peer or Self-Assessment Required INA After marking the assignment, the instructor reviews the work with each student and discusses overall performance based on the evaluation criteria. The instructor uses a standard assessment feedback form. Details of how feedback will be provided Assignment Rubric Principles of Marketing-MKT 302 Course Learning Outcomes Excellent Student Faculty Marks Comments SWAT Elaborate the process of segmentation, targeting, differentiation, and positioning, on the chosen topic. CLO 1: Explain customer value, core (2 marks). marketing concepts and SWAT Integrate customer value and the Course Learning Outcomes Excellent Student Faculty Marks Comments SWAT Elaborate the process of segmentation, targeting, differentiation, and positioning, on the chosen topic. CLO 1: Explain customer value, core (2 marks). marketing concepts and marketing strategies. SWAT Integrate customer value and the concept of marketing strategy in the description. (1 mark). Very few or no errors in content and format. (1 mark) SWAT Describe the process of PESTEL CLO 2. Explain the ways to manage analysis and has explained how a company watches and adapts marketing information by to the forces in the marketing describing the marketing environment. (3 marks) environment Very few or no errors in content and format. (1 mark) SWAT CLO 4: Explain product, services, brands, developing new products, and managing the product life cycle. Explain the product mix highlighting the dimensions of product width, depth, length, and consistency of the chosen brand. (3 marks) Very few or no errors in content and format. (1 mark) SWAT CLO 5: Explain pricing strategies and used by the company and has Explain the pricing strategies explained appropriately the additional pricing considerations. additional pricing considerations. |(3 marks) Very few or no errors in content and format. (1 mark) SWAT Describe: 1. The Marketing channels of the CLO 6: Describe marketing channels company (2 marks) 2. The Promotional tools used by and the promotional tools of the company in creating a marketing competitive advantage. (2 marks)