Question: UnidentifiedTitle: Comprehensive Marketing Plan Analysis Task: In this assignment, you will conduct an in - depth analysis of a marketing plan from a Canadian company.
UnidentifiedTitle: Comprehensive Marketing Plan Analysis Task: In this assignment, you will conduct an indepth analysis of a marketing plan from a Canadian company. This analysis will provide you with valuable insights into the structure of marketing plans, the concept of marketing strategy, and the ability to assess a company's marketing environment. You will also learn to identify issues within the plan and propose strategic solutions. Instructions: Marketing Plan Selection: Choose a Canadian company preferably a wellknown Canadian SME and select their marketing plan for analysis. The marketing plan should, at a minimum, include sections such as environmental analysis SWOT and marketing strategy Segmentation Targeting, Positioning STP Marketing Plan Overview: Provide a concise overview of the selected marketing plan, including: The name of the Canadian company. The industry in which the company operates. The year in which the marketing plan was developed. Any other pertinent background information about the company. Marketing Strategy Evaluation: Evaluate the marketing strategies outlined in the selected plan. Consider the following: Are the strategies clear, specific, and welldefined? Do the strategies align with the company's overarching goals and objectives? Conduct a critical analysis of the plan, highlighting its strengths, weaknesses, areas where information is lacking, and potential areas for improvement. Solutions Proposal: Provide practical and wellsubstantiated solutions or recommendations to address the issues and weaknesses identified during your evaluation. Explain how your proposed solutions align with the Canadian company's marketing strategies and objectives. Format and Length: Prepare a comprehensive report, adhering to the APA format. Your report should be wellstructured and should consist of to pages. Structure: Use appropriate headings and subheadings to clearly organize and present your analysis
i need reference as well as marketing plan for choosen company
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