Question: Description Please answer these two questions. Each question carrying 5 points each. You have to read both Chapters 1 and 2 to answer these questions.

Description Please answer these two questions. Each question carrying 5 points each. You have to read both Chapters 1 and 2 to answer these questions. This assignment is due at 11:59 pm, Sunday, September 19, 2021. 1. Discuss the role played by media organizations in executing effective advertising and integrated brand promotion campaigns. 2. As advertisers become more enamored of the idea of IBP, why would it make sense for an advertising agency to develop a reputation as a full- service provider

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