Description

Your store has begun making a new meal$-$replacement drink $-$ it costs $$5\mathrm{.}00$ to produce a $6-$pack of drinks. These drinks are being

marketed as full meal replacements for individuals who are looking to lose weight. You will need to identify competitor items that

are similar to your product which is a full meal replacement product. You can research in store pricing as well as online pricing and

should also consider cost and margin in your decision.

Part $1$

Your task is to propose a price for this new drink product. Your company is trying something new with this product; while the

store has soid this type of drink before, this is the first time they have produced such a product. Your company has had success

selling other company$-$branded food products, but having its own branded product will be a new venture.

Part $2$

Once the price has been determined, it's time to decide how you want to display your product in the store to encourage

customers to buy it

You will write a $1-2$ page paper explaining how you came to the price for the product along with your ideas about where and how

to display the product and how you will encourage customers to buy the product.