Your store has begun making a new meal-replacement drink it costs $5.00 to produce a 6-pack of drinks. These drinks are being marketed as full meal replacements for individuals who are looking to lose weight. You and a small team have been tasked with pricing this product, as well as proposing the in-store display for its sale.

Part 1

Your task is to propose a price for this new drink product. Your company is trying something new with this product; while the store has sold this type of drink before, this is the first time they have produced such a product. Your company has had success selling other company-branded food products, but having its own branded product will be a new venture.

Part 2

Once the price has been determined, it's time to decide how you want to display your product in the store to encourage customers to buy it.

You will do a one -page essay outlining your reasoning for the price you choose.