Question: Design a research project which has a focus on analyzing media content (music, radio, online video, news, TV shows, films etc.). Which i will then

  1. Design a research project which has a focus on analyzing media content (music, radio, online video, news, TV shows, films etc.). Which i will then need to begin by narrowing the topic to a specific focus within this broad topic. I am expected to address each step of the research process in the design for this project. I am expected to discuss and evaluate 3 of the techniques for data collection.  Content analysis-
    (quantitative) counting words, images etc. these are some of the techniques i could follow:
    • Textual/visual Analysis - qualitative analysis of meanings, themes, representation etc.
    • Discourse analysis- study of interaction & implied meaning
    • Political economy- focus on power, regulation & profit as impacting content
    • Genre & form analysis-Content constrained by genre & form.
  2. Also indicate which of these techniques I would use for my proposed research and why. What challenges might I face in conducting this research? How might I address them?

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One possible research project that has a focus on analyzing media content is to examine how different genres of music affect the mood and emotions of listeners The specific research question could be ... View full answer

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