Question: design measuring instrument . you are required to select a topic that will be used in your marketing plan.select one of the following topics.influence of

design measuring instrument .you are required to select a topic that will be used in your marketing plan.select one of the following topics.influence of recession on potential buyers.influence of recession on potential sellers .impact of web advertising vs media advertising on buyer
draft an instrument that you will use to collect data
outline your sampling plan and selection of respondents
determine your method of data collection that you will use ,and motivate why
present your completed tool and sampling /research method to another group for review
review the tool you have received in terms of validity ,reliability and practicality ,and provide recommendations to the group on your findings

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