Despite the suggestion that the decision to add, say, Pizza Tacos to the BP menu was made spontaneously, in the name of "fun" it's probably more realistic to assure that there was some adherence to the new-product development process. At what stage in the process do you think the Pizza Taco was found to have potential where other ideas did not? 

Answer rating: 100% (QA)

The new product development basically comprises of all the steps and stages association with developing a new product and bringing that new product in... View the full answer