Detailed information with references that develops a research-based plan for a capital campaign and provides a rationale for each element of the plan. This section should flow naturally from the revised paper. So, you may also need to revise your introduction and thesis statement to allow the ideas to connect. Include the following in your paper:

1. A summary of the details of the institution as found in the case study (organizational structure - public/private, for profit/nonprofit; student demographics; stakeholders)
2. A detailed statement of the plan.
3. A discussion of why each of the elements of the plan is necessary.