$$ Details

For assignment $1,$ you should develop a buyer persona for the brand you chose as your favorite. You will only need to create $1$ persona, for either a

B$2$B Brand or a B$2$C brand.

Name: Develop a fictitious name for your ideal customer. Include a picture in the attached template.

Occupation: Where is your ideal customer likely to work?

Interests: What are their interests?

Buying Stage: Where is this customer at in the buying stage for your brand?

Problem Recognition

Information Search

Evaluation of Alternatives

Purchase Decision

Purchase

Post$-$Purchase Evaluation

Needs: What are some of the needs do they have?

What problem are they trying to solve?

What do you want them to believe about your brand?

What are their media habits? How do they get information?

What are their goals?