Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for...
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Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Hint: See the Marketing Profitability Metrics section of Appendix 3 in your textbook Company A $1,120,000 $549,000 $100,000 NMC Company B $1,040,000 $443,000 $50,000 Net sales Cost of goods sold Sales expenses Fill in the table below (Round the NMC to the nearest dollar and all other values to the nearest whole number): Company A Company B Determine the marketing return on sales (marketing ROS) and return on marketing investment (marketing ROI) for Company A and Company B in the chart below. Which company is performing better? Hint: See the Marketing Profitability Metrics section of Appendix 3 in your textbook Company A $1,120,000 $549,000 $100,000 NMC Company B $1,040,000 $443,000 $50,000 Net sales Cost of goods sold Sales expenses Fill in the table below (Round the NMC to the nearest dollar and all other values to the nearest whole number): Company A Company B
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