Question: Determine the null hypothesis and the alternative hypothesis: A b2b Marketing INsider blog of OCtober 7,2010 examined five currently used sales closing techniques. Sales scenarios
Determine the null hypothesis and the alternative hypothesis:
A b2b Marketing INsider blog of OCtober 7,2010 examined five currently used sales closing techniques. Sales scenarios are presented to a sample of 230 purchasing executives. Eash subect received one of the five closing techniques or a scenario in which no sales close was achieved. After reading the sales scenario, each executive was asked to rate his/her level of trust in the salesperson on a 7 point scale. The following tables reports the six treatments employed in the study and the number of subject receiving each treatment:
Treatments: Sales Closing Technique Sample Size
No Close 35
Financial Close 35
Time Line Close 30
Sympathy Close 40
The Visual Close 35
Thermometer Close 55
Is the sales persons level of trust influenced by the choice of closing method? Test at 5% significance.
What is the correct Ho and Ha statement?
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