Determine the strategy, model, and$/$or type, method, or technique to forecast the following scenario.

You are the VP of operations for Collars$-$To$-$Go$.$ Your product is cat collars of all types for all types of cats. The marketing director suggests a new product for your company. The marketing director thinks there is a market for hamster collars. You need a forecast before deciding if this would be an excellent product to produce or if the marketing director has lost his mind.

What would be the forecasting strategy, the model and$/$or type, method, or technique, or does the marketing director need professional mental help?