Determine two performance criteria for monitoring the strategic marketing performance of a company of your choice. 2).
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Question:
Determine two performance criteria for monitoring the strategic marketing performance of a company of your choice.
2). Take a position on whether it is still important to perform a marketing audit on a business unit whose performance has been historically good.
3). Determine the pros and cons of using dashboards.
Related Book For
Auditing Cases An Interactive Learning Approach
ISBN: 978-0132423502
4th Edition
Authors: Steven M Glover, Douglas F Prawitt
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