Determining whether a company's prices and costs are competitive

involves developing close relationships with buyers to determine if the market is showing signs of increasing price sensitivity$.$

requires looking at the costs of a company's internally performed activities and the costs of its suppliers and forward channel allies $($distributors$/$dealers$).$

is a technique to evaluate whether a capability or resource is valuable, rare, inimitable, or no substitutable.

requires performing pricing surveys on at least a quarterly basis.

typically involves the use of activity$-$based cost accounting by the company's key retail customers.