Determining why consumers buy a certain product is an example of what type of research? O Quantitative Exploratory O Diagnostic Descriptive O Predictive Governments might use grant money to fund marketing research Select an option True Note: False r than the Save Answer button will NOT save any cha Marketing research: Uses primarily quantitative methods Involves turning data into information O is generally inexpensive O is best done using Internet methodologies Will result in conclusive findings Customers at an Italian restaurant is an example of? Quantitative data Issues exploration O A market segment O The marketing mix O Secondary data Determining what products a consumer buys is an example of what type of research? Qualitative Causal Exploratory Descriptive O Predictive Marketing research is better suited to examining products rather than services. Determining why customers are unhappy is what type of study? Diagnostic Predictive O Descriptive Qualitative O Longitudinal