Question: Determining Your Purpose 1 . Why am I sending this message? What do I hope to achieve? Anticipating the Audience 2 . Who is the

Determining Your Purpose
1. Why am I sending this message? What do I hope to achieve?
Anticipating the Audience
2. Who is the primary reader? What position does this person hold in the organization?
3. What are my personal and professional relationships with this person?
4. What information, if any, will my audience need about my company to answer my questions correctly?
5. Should I expect a positive or negative response to my message?
Adapting to the Audience
6. What language will be appropriate? Should my tone be formal or informal?
7. What is one specific step I can take to create goodwill in my audience?

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