• Develop 2-3 strategic initiatives that will leverage the Amazons key strengths to take advantage of an external opportunity and/or mitigate an external threat (i.e., SO strategy and ST strategy). You can also consider a strategic initiative that leverages an external development to mitigate an internal weakness (i.e., WO Strategy and WT strategy)
• Consider internal structures (i.e., Corporate Structure, Culture, and Value-Chain activities). Discuss if these structures align with your strategic initiatives.
• Use TOWS matrix template for your analysis. Include the TOWS template as an appendix.