develop a 24-month pro forma that demonstrates the potential profitability of the new product or service in an income statement. My product is a Smary app that will be created and launched to make Walmart customers lives easier, less frustration, have the best prices, and easily navigate throught the store.

• Explain how you were able to speculate appropriate assumptions.

i want to somwhow base the projections off of targets 10k because they have a similar app called target circle but i need the 24 month projection to be profitable so i could present it to senior management.

the secong picture is targets 10k

Previous Fiscal Year (in millions) 24-Month Projections $ Sales $567,762 Cost of goods sold $429,000 $ Gross profit $138,762 S Selling expenses $117,812 $ Administrative expenses $5,410 $ Total operating expense $123,222 $ Income from operations $15,540 $ Other income $5,150 $ Income before tax and interest $20,690 $ Other expense (interest) $1,994 $ Income before income tax $18,696 $ Income tax expense $4,756 $ Net income $13,940 $