develop a 24-month pro forma that demonstrates the potential profitability of the new product or service in an income statement. My product is a smart app that will be created and launched to make Walmart customers lives easier, less frustration, have the best prices, and easily navigate throught the store.

i want to somwhow base the projections off of targets financial statement because they have a similar app called target circle but i need the 24 month projection to be profitable so i could present it to senior management.

PLEASE PLEASE Explain how you were able to speculate appropriate assumptions.

FILL OUT THE CHART

the second picture is targets financials

Previous Fiscal Year (in millions) 24-Month Projections $ Sales Cost of goods sold Gross profit Selling expenses $567,762 $429,000 $ $138,762 $ $117,812 $ Administrative expenses $5,410 S Total operating expense $123,222 $ Income from operations $15,540 $ Other income $5,150 $ Income before tax and interest $20,690 $ Other expense (interest) $1,994 $ Income before income tax $18,696 $ Income tax expense $4,756 $ Net income $13,940 $