Question: Develop a A/B test for promoting the new plant-based sandwich that Chick-fil-A introduced ( you can only describe the changes you will make to recent

Develop a A/B test for promoting the new plant-based sandwich that Chick-fil-A introduced ( you can only describe the changes you will make to recent marketing ads for Chick-filk-A). Discuss whether you will want to come up with a lab test or field study.

2. Reading the slides and the article "How to run a successful ad testing" what were your main takeaways.

3. Pretesting vs Posttesting ads - Which do you think is more critical? Discuss whether post-testing would have helped the Bahncke case-study

4. Discuss your understanding of A/B testing using Sony VAIO's banner test successful A/B test experiments article.

5. Chick-fil-A will test a cauliflower sandwich in its first plant-based pilot marketing articles and discuss the article.

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