Question: Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas: Identifying the market and motivating why

Develop a business model and design a customer-driven marketing strategy for this business focusing on the following thematic areas:

  1. Identifying the market and motivating why you selected that particular market
  2. Identify a need and motivate why it is a demand
  3. What is your value proposition and why?
  4. Motivate your strategy for customer attraction, retention, satisfaction and delight

Design a strategic plan for your selected business in assignment one

Areas to focus on are:

  • A vision and mission statement.
  • Goals and Objectives (4 each).
  • Discuss how both the micro and macro environmental factors can affect your business.
  • Conduct a swot Analysis for the business.

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