develop a communication plan for your organization. develop a strategy on how both positive and negative news about your organization will be communicated to internal and external stakeholders. what information should be kept private. who in the organization should be involved in vetting information to the public or private. how can the organization use information to market the organization to the public. does the organization differentiate between communicating negative information and positive information. negative news about your organization will be communicated to internal and external stakeholders