writing a press release for your organization and develop a communication plan for internal and external stakeholders. develop a communications plan for your organization. develop a strategy on how both positive and negative news about your organization will be communicated to internal and external stakeholders. are there different types of information that should be kept more private. who in the organization should be involved in vetting information to make it public or private. how can your organization use information to market the organization to public. does your organization use information to market the ternal stakeholders