develop a competitive analysis

Growth Overseas Cracker Barrel has a unique menu that is tailored closely to a traditional Southem diet in the United States, but the growth ovence has lured American restaurant firms to expand as growth opportunities have previously been capital do in the United States. Danden re- cently expanded its Log Hom and Olive Garden brandsto Malaysia and you can find Chili's Applebee's, and many other similar establishments in the Middle East and other areas Traditional fast food restaurants, such as M. D K FC and Burner Kine, are world wide. For Cracker Barel, there is still a large US market to tap into especially west of the Mississippi River, and the firm could also focus o n Heller & Dush chain in the South Nevertheless, rivals are coming to push as a markets are saturated in the United States and as food consumption habits become more similar worldwide Merger & Acquistion (M&A) Like many industries, her the last several years of low e st rates and increased competi tion, there have been ample M&As in the restaurant industry as addition to the acquisitions previously mentioned. Panera Bread was acquired by a private equity firm for $7.5 billion Bob Evans Farms, ofering a menu of heakfast nd Southern country cooking, was acquired by Golden Gate Capital for 5565 milli Re Ras Interational comer of Burger King. purchased Popeye's Logina Kinchen for SIS billion M&A is an excellent way to expand quickly into new markets and could he an avenue for Cracker Barrel moving forward. However, the company has a clearl y of company-owned stores with a culture of being devoted to its workers, sofinding a befinto acquire may be difficult and stray Cracker Barrel wway from its core business, Cracker Band's stock price and health of the company are rost so it is unlikely the firm weld be acquired as there are cheaper and casier targets for rival forms or private equity firms to target Food Prices While Cracker Barrel has an excellent profit margin food price still greatly impact the firm's profits. Moving through 2018 and beyond. pendectie of beperk, and postery in the United States are expected to increase, which should help to keep feed prices relatively stable. The United States Department of Agriculture projecto r pris for farm commodities due to lower fuel and materials cost. Votes for human and feed for animals should remain at a relatively steady price after falling for much of the last few years leading into 2018 Future In February 2018, Cracker Barrel released its Q2 2018 financial results that revealed the following: 1. Revenue was 577 milliona i re over the year's 02 2. Net income was 91.1 miliona 72.9 Prices on the prior year Q2 3. Comparable store restaurant les increased 1. parent 4. Comparable store resantrallic domated 0.9 per 5 The average menu price increased 23 percent Given the 02 2018 financial real, Cracker Ba d esports full year 2018 revenues to reach 3.1 billion, reflecting the expected opening of it or sine new Cucker Barrel stones and three new Holler & Dash Biscuit Heer The projects for 2018 that comparable store restaurant sales will grow by 2 pac e comparable store retail sales will he flat. Although the retail part of the restaurants are anticipated not to revenues, hay ing those unique stores with the restaurants provides a unique indirect benefit. Should Cracker Barrel accelerate expansion of its Holler & Dash A clear strategic plan is needed to make these kinds of game-changing decisions und employees will ally be lower as much of these numbers are used by the franchise The form ed all e Appliches in 2015 to become a My franchise per to the opposite of Cracker Barrel's strategy of min 100 percent of its res IHOP men is more similar to Cracker Bam 's than Apple providing has all day long well as providing and a few Se l efon Apple Ivana Amicabled with a borin every weety HOP is permi te of the two business, opening a nd so ons between 2010 2015. while Applica's cloned 160 during that time period Darden Restaurants in DRI) Hardin Olandad Di Wo De Retheme h y in 1996 and comploys over 17.000 . Like Cracker Blade call me 1.700 for the ma p Ca South Central America. Midle East and M e 6 Capital Grille Gadgew ood L 3 B S 1.VN Grieta Dutien deski Red L e dGo1 Puis & Marie Calender's uc is on my these this M such as The Marie Car d Mom and Pop Diners The weddines Sud Sistem dewp-inc prostwachas hap h is Caker Band Othey were ctia with a country-cooking in o External Issues Menu Types The w orst in the United States a wide array of foods with American food wasting for 55 percent of food served and breakfast foods counting for 17 recent hal American food for pc and the neef 19 per d ered from pecially are. A n d other des prato rememberly chain w e rd in this data, a slightly diffich Me d meman.pops with a similar to Cracker Ba re not included. Cracker Baris well in this though, taking dis t age by vinger 70 percent of the food typese chain roasts, including bukas all day long s ' Healthier Eating While Cake Bw a fuw baby he d d fod high in calories, tugar and salt. Even the y Night with med f the United States an d the world y of A r c Mahaty from its ari s best in this med in the healthy gal WeChacker Band primaipis mataste them in a wind o w Band 431 Reader Contents Notebook EXHIBIT 6 Approximate 2017 Cracker Barrel Sales by Retail Products On thousands) Apparel Awe SI th with lethanol Carru adece best to allocated between ding Her of the wou ng Cocker Bami che Competitors OSRe Discu d Dudes de they pehe found Carlo . The thin Outlack She Cams Grill Ba ham Carth 22 P M American De m o (BOPowed by Disquity Dinquity, DINO Follywo o Hinded in 1980. Dinquity Apple'is 2009. Dicity in C. The for per of the market share and whit e with leti in 19 1 5 Despite the volume e re n der the inity l ed to Cracker Bare them with style that we Ramland Dades, had dat is h o wever, Dina 's are derived from franche company-owned b EXHIBIT 7 A Comparison of Cracker Barrel with Two Rival Firms 430 E C Contents Notebook Bookmark Growth Overseas Cracker Barrel has a unique menu that is tailored closely to a traditional Southem diet in the United States, but the growth ovence has lured American restaurant firms to expand as growth opportunities have previously been capital do in the United States. Danden re- cently expanded its Log Hom and Olive Garden brandsto Malaysia and you can find Chili's Applebee's, and many other similar establishments in the Middle East and other areas Traditional fast food restaurants, such as M. D K FC and Burner Kine, are world wide. For Cracker Barel, there is still a large US market to tap into especially west of the Mississippi River, and the firm could also focus o n Heller & Dush chain in the South Nevertheless, rivals are coming to push as a markets are saturated in the United States and as food consumption habits become more similar worldwide Merger & Acquistion (M&A) Like many industries, her the last several years of low e st rates and increased competi tion, there have been ample M&As in the restaurant industry as addition to the acquisitions previously mentioned. Panera Bread was acquired by a private equity firm for $7.5 billion Bob Evans Farms, ofering a menu of heakfast nd Southern country cooking, was acquired by Golden Gate Capital for 5565 milli Re Ras Interational comer of Burger King. purchased Popeye's Logina Kinchen for SIS billion M&A is an excellent way to expand quickly into new markets and could he an avenue for Cracker Barrel moving forward. However, the company has a clearl y of company-owned stores with a culture of being devoted to its workers, sofinding a befinto acquire may be difficult and stray Cracker Barrel wway from its core business, Cracker Band's stock price and health of the company are rost so it is unlikely the firm weld be acquired as there are cheaper and casier targets for rival forms or private equity firms to target Food Prices While Cracker Barrel has an excellent profit margin food price still greatly impact the firm's profits. Moving through 2018 and beyond. pendectie of beperk, and postery in the United States are expected to increase, which should help to keep feed prices relatively stable. The United States Department of Agriculture projecto r pris for farm commodities due to lower fuel and materials cost. Votes for human and feed for animals should remain at a relatively steady price after falling for much of the last few years leading into 2018 Future In February 2018, Cracker Barrel released its Q2 2018 financial results that revealed the following: 1. Revenue was 577 milliona i re over the year's 02 2. Net income was 91.1 miliona 72.9 Prices on the prior year Q2 3. Comparable store restaurant les increased 1. parent 4. Comparable store resantrallic domated 0.9 per 5 The average menu price increased 23 percent Given the 02 2018 financial real, Cracker Ba d esports full year 2018 revenues to reach 3.1 billion, reflecting the expected opening of it or sine new Cucker Barrel stones and three new Holler & Dash Biscuit Heer The projects for 2018 that comparable store restaurant sales will grow by 2 pac e comparable store retail sales will he flat. Although the retail part of the restaurants are anticipated not to revenues, hay ing those unique stores with the restaurants provides a unique indirect benefit. Should Cracker Barrel accelerate expansion of its Holler & Dash A clear strategic plan is needed to make these kinds of game-changing decisions und employees will ally be lower as much of these numbers are used by the franchise The form ed all e Appliches in 2015 to become a My franchise per to the opposite of Cracker Barrel's strategy of min 100 percent of its res IHOP men is more similar to Cracker Bam 's than Apple providing has all day long well as providing and a few Se l efon Apple Ivana Amicabled with a borin every weety HOP is permi te of the two business, opening a nd so ons between 2010 2015. while Applica's cloned 160 during that time period Darden Restaurants in DRI) Hardin Olandad Di Wo De Retheme h y in 1996 and comploys over 17.000 . Like Cracker Blade call me 1.700 for the ma p Ca South Central America. Midle East and M e 6 Capital Grille Gadgew ood L 3 B S 1.VN Grieta Dutien deski Red L e dGo1 Puis & Marie Calender's uc is on my these this M such as The Marie Car d Mom and Pop Diners The weddines Sud Sistem dewp-inc prostwachas hap h is Caker Band Othey were ctia with a country-cooking in o External Issues Menu Types The w orst in the United States a wide array of foods with American food wasting for 55 percent of food served and breakfast foods counting for 17 recent hal American food for pc and the neef 19 per d ered from pecially are. A n d other des prato rememberly chain w e rd in this data, a slightly diffich Me d meman.pops with a similar to Cracker Ba re not included. Cracker Baris well in this though, taking dis t age by vinger 70 percent of the food typese chain roasts, including bukas all day long s ' Healthier Eating While Cake Bw a fuw baby he d d fod high in calories, tugar and salt. Even the y Night with med f the United States an d the world y of A r c Mahaty from its ari s best in this med in the healthy gal WeChacker Band primaipis mataste them in a wind o w Band 431 Reader Contents Notebook EXHIBIT 6 Approximate 2017 Cracker Barrel Sales by Retail Products On thousands) Apparel Awe SI th with lethanol Carru adece best to allocated between ding Her of the wou ng Cocker Bami che Competitors OSRe Discu d Dudes de they pehe found Carlo . The thin Outlack She Cams Grill Ba ham Carth 22 P M American De m o (BOPowed by Disquity Dinquity, DINO Follywo o Hinded in 1980. Dinquity Apple'is 2009. Dicity in C. The for per of the market share and whit e with leti in 19 1 5 Despite the volume e re n der the inity l ed to Cracker Bare them with style that we Ramland Dades, had dat is h o wever, Dina 's are derived from franche company-owned b EXHIBIT 7 A Comparison of Cracker Barrel with Two Rival Firms 430 E C Contents Notebook Bookmark