Develop a competitive profile matrix chart for Lowe's Corporation Inc, Home Depot, Menards, and ACE Hardware. And explain how Lowe's competitive profile matrix is a direct comparison of the company's strengths and weaknesses with those of its three direct competitors. (This should be a length of two paragraphs.) And what are Lowe's target market analysis? What's there demographic/geographic/psychologic description. Please give details and examples.

Lowe's Home Home Depot Menards ACE Hardware Critical Improvement success factors Importance Strength Score Importance Strength Score Importance Strength Score Importance Strength Score Weight Rating Weight Rating Weight Rating Weight Rating Advertising 0.20 0.2 Product quality, 0.10 4 0.4 performance, and innovation Price 0.10 3 0.3 competitiveness Management 0.10 4 0.4 Financial Position 0.15 4 0.6 Customer Loyalty 0.10 4 0.4 Global Expansion 0.20 4 0.8 Market Share 0.05 0.05 Total