Develop a Competitive Profile Matrix for Nestle Case.

Use the information in the Standard and Poor's Industry Surveys that you Assurance of Learning Exercise 1B. Be sure not to include strategies as opportunities, but do include as many monetary amounts, percentages, numbers, and ratios as possible. On a separate sheet of paper, prepare a CPM that includes Michelin and its two leading com- petitors: Bridgestone Corporation and Goodyear Tire and Rubber Company. Turn in your CPM for a class work grade. Step 2 Step 3 EXERCISE 7G Develop a Competitive Profile Matrix for Nestl Purpose Monitoring competitors' performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice evaluating the competitive position of organizations in a given indus- try and assimilating that information in the form of a CPM. Instructions Step 1 Gather information from Assurance of Learning Exercise 1B. Also, turn back to the Cohesion Case and review the section on competitors. Step 2 On a separate sheet of paper, prepare a CPM that includes Mars and Mondelz International Turn in your CPM for a class work grade. Step 3 EXERCISE ZH Analyzing Your College or University's External Strategic Situation Dunn