Strategic Planning for Coca-Cola

PART ONE:

Exercise 3A: Develop an EFE Matrix for Coca-Cola

Purpose

This exercise will give you practice in developing an EFE Matrix. An EFE Matrix summarizes the results of an external audit. This is an important strategic-planning tool widely used by strategists.

Instructions

Step 1 Join with two other students in class, and jointly prepare an EFE Matrix for Coca-Cola. Refer to the Cohesion Case (here) and to Exercise 1A (here), if necessary, to identify external opportunities and threats. Make sure the factors you include are actionable, quantitative, comparative, and specific. Use the online sources listed in Table 3-7 (IBIS WORLD, PRIVCO).

Be sure not to include strategies as opportunities; but do include as many monetary amounts, percentages, numbers, and ratios as possible.

PLEASE USE CHART TO ANSWER

PART 2:

Exercise 3B: Develop a Competitive Profile Matrix for Coca-Cola

Purpose

Monitoring competitors performance and strategies is a key aspect of an external audit. This exercise is designed to give you practice in evaluating the competitive position of organizations in a given industry and assimilating that information in a CPM.

Instructions

Step 1 Turn back to the Cohesion Case and review the section on competitors (here). Also view online resources that compare Coca-Cola with Pepsi. Use the sources listed in Table 3-7.

Step 2 Prepare a CPM that includes Coca-Cola, Pepsi, and Dr Pepper.

Step 3 Turn in your CPM for a classwork grade.

PLEASE USE CHART TO ANSWER

EXERCISE 3A: Template EFE Matrix - Coca Cola EXERCISE 3B: Template