Question: Develop a Competitor Profile Matrix (CPM) on the company Tesla and its competitors Ford, General Motors, and Volkswagen using the key factors, brand quality, cost,

  • Develop a Competitor Profile Matrix (CPM) on the company Tesla and its competitors Ford, General Motors, and Volkswagen using the key factors, brand quality, cost, market share, customer retention, Innovation, energy efficiency, marketing, and product range.This should be in the form of a table.
  • Explain how you developed the matrix. Make sure to support your reasoning.

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