Question: Develop a competitor template that captures the economic structure; both historical and current of the industry ( Airlines - Delta vs Jetblue ) in which
Develop a competitor template that captures the economic structure; both historical and current of the industry Airlines Delta vs Jetblue in which it competes as well as the focal firm's place in that industry. Consider the following among other factors for the development of the template:
The key players in the industry, their relevant sizes and industry concentration ratios
A fiveforces analysis
The performance of the industry in revenues, profits, and shareholder value
The basic economics of the industry
The strategies and performance of the competitors
Industry trends, key success factors
Industry and firm value chains
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