Develop a Creative Brief for solar energy?

Website Purpose: Explanation of solar energy.

A brief explanation of why solar energy is important and its purpose project Concept:

Target Audience:

Provide demographic and psychographic information. Demographic attributes include age, gender, etc. Psychographic attributes refer to attitude-related aspects such as likes, dislikes, habits, behaviors, and other lifestyle information. BE SPECIFIC! There is no such thing as a product for everyone.

Advertising Tone:

What are some words or phrases to describe the feel of the site? For example, is it fresh? Airy? Smoky? Mysterious? Medieval? Lonely? Abandoned? Comforting? Grungy? Gothic? Edgy? Alien? High-tech? Optimistic? Empowering? Supportive?

Call to Action:

What are you wanting viewers of this site to do? Purchase something? Take action for a cause? Submit information (e.g., for a fan site)? Use your site to sell something? Visit a place?

Competition:

Are there any other sites that are similar to yours? If so, make a brief list.

Typography:

Choose no more than two typefaces, and provide an explanation for your choices.

Color Palette:

No more than five main colors. Why did you choose this palette? What type of palette is it (monochromatic, triad, )?

Imagery:

Include at least one image that will be an inspiration image. How will your imagery make your client stand out among the competition?