Please write your personal brand statement , statement is 1-2 sentences (absolute maximum of 3) answering what you are the best at (value), who you serve (audience) and how you do it uniquely (USP).

• The personal brand statement is NOT a job title. A job title is what others will try to classify you with ...

• It is also NOT your personal mission statement, career objectives or even life purpose.

Here are some background questions you will want to answer to help your frame your personal brand statement.

• What career or business attributes would you say people recognize you for? Attributes can be strengths or values you have demonstrated.

• Make a list and name up to 5 if you can. Write the things that make you stand out from the competition. If you cannot name 5, make sure to have it narrowed to at least the 1 or 2 most important ones.

• What value would you say you provide? What problems do you easily solve for others? If you get stuck don't be afraid to ask close friends or co-workers.

• What makes you unique? What's your unique selling proposition (USP)? Your USP is the one single statement that will single you out from among your competition.

• Who is your target? What industry would you say needs your services? Who would benefit the most from your USP?