Part $1$: Write two $1-$ to $2-$page creative briefs for Nutraful your client.

Develop a creative strategy to target men and another for physicians. Both briefs should correspond to the company$$s strategy and goals $($as should all creative briefs$).$

This is a push$/$pull example, as the user of the medication is not the same as the decision$-$maker $($i$.$e$.,$ the physician$).$ This is the reason there needs to be two separate briefs. It may be helpful to review push$/$pull marketing strategies.

Begin by researching the company and the industry in which it competes. Gather information about the brand, competition, target audience, etc.