Develop a critical analysis in which you do the following: Research the AIDA model, its evolution, and its application to social media marketing. Identify and explain variants of this model that have been motivated by digital marketing and social media marketing. Discuss if you understand that the AIDA model is still functional or if, on the contrary, it is no longer useful in social media marketing. Your arguments must be supported by theory, research, statistics, or data. List at least three (3) resources. Identifies the steps to launching a brand and explains how it can be launched through a social media marketing campaign.