Develop a direct marketing promotion piece for product, Carbon Fiber Bicycle. (i)What value does this promotion have
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Question:
Develop a direct marketing promotion piece for product, Carbon Fiber Bicycle.
(i)What value does this promotion have for you the seller (i.e., Direct Order, Lead Generation, or Traffic Generation).
(ii)What value does your direct marketing promotion provide the customer?
(2) What type of database will you use? How was the database developed?
Related Book For
Advertising and Integrated Brand Promotion
ISBN: 978-0538473323
6th edition
Authors: Thomas O'Guinn, Chris Allen, Richard Semenik
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