Working in small teams, brainstorm ideas for an advertising campaign that has as its primary target audience the community of consumers who are intensely loyal to Vans, the surf and skateboard brand best known for its quirky, slip-on canvas shoes. What steps would you take to tap into this brand community? As you develop ideas, explain how those approaches would connect to the rituals and values of that community. Also consider what socio-cultural meaning the campaign would convey about the brand and its users.