Develop a forecast for E-book demand for the first ten years (from the time e-books first became available). State all assumptions clearly. Tabulate all the results nicely.

Read the case “Forecasting the Adoption of E-Books” (Course Pack) and answer the following questions. I suggest you also read the article titled, “Forecasting the Adoption of a New Product”. to calculate the S(t). all we need is p,q and m. we can get the m from the case and p and q is where we estimate and use the new product case study examples as a reference. And finally use excel to formulate the graph by using the formula and the values we have.

  
 
 

Exhibit A Key Statistics in Considering Values for the Total Population of Adopters for E-books 293.7 million 46.7% 111.3 million 74.1 million 1. Total US Population (7/1/2004 estimate) 2. Percent of US Population Reading Literature 3. Number of US households 4. US household PC penetration (2002) 5. US internet penetration 6. Percentage of internet users likely to buy music online 7. Percentage of traditional paper books purchased online in 2003 8. US household penetration of cell phones 19. US household penetration of MP3 players 10. Cumulative number of downloads from iTunes music service (4/03-4/05) 11. Amazon.com worldwide customer base 12. Average number of books purchased per year per consumer 67.8% 42% 8% 66% 6% 350 million 47 million 3.25