Develop a marketing campaign communicated via an infographic that swaps the traditional gender roles and stereotypes associated
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Question:
For example, if you select to market razors, you could develop a campaign that features women with unshaven legs. If you decide to market a clothing brand, you could develop a campaign that features men wearing traditionally feminine clothing. Your marketing campaign infographic should include the following components:
Target audience: Identify a specific target audience for your gender-swapping campaign.
Messaging: Develop messaging that challenges traditional gender roles and promotes diversity and inclusion.
Marketing mix: Communicate a marketing mix that includes product, price, place, and promotion strategies that resonate with their target audience.
Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
Posted Date: