Develop a Marketing Plan for a new product/service for an existing Australian (preferably) business. You are the
Fantastic news! We've Found the answer you've been seeking!
Question:
Develop a Marketing Plan for a new product/service for an existing Australian (preferably) business.
You are the company's general manager, and you are preparing a marketing plan to be presented to the CEO. You are recommended to cover the following areas (but not limited to):
Executive summary
Marketing research
Proposed product/service
Target market
Pricing
Positioning
SWOT analysis
Marketing strategy
Budget
Conclusion and recommendation
Related Book For
Management Accounting
ISBN: 9780730369387
4th Edition
Authors: Leslie G. Eldenburg, Albie Brooks, Judy Oliver, Gillian Vesty, Rodney Dormer, Vijaya Murthy, Nick Pawsey
Posted Date: