Develop a marketing research plan (research study design) including:

1.Define your problem and develop a research question.

• Be very careful not to confuse the symptoms for the problem.

2.Determine your constructs of interest and how they relate.

• Think critically and draw out your model.

3.Indicate the type(s) of marketing research needed.

• Exploratory, descriptive, or causal.

4.Clarify the sample population.

• The type of data you will collect: secondary (internal or external), primary (observational, questionnaire, other sources).
• Be specific: who is your target sample?

5.Develop the concept.

• Include the types of questions that you need to askbe specific!