Question: Develop a Miu Miu sub - brand, that is targeted for the GCC region. What would be your chosen product / service category and what
Develop a Miu Miu subbrand, that is targeted for the GCC region. What would be your chosen productservice category and what would be a name suggestion. Justify your choice; Define a target market for this subbrand and why you have chosen it Describe the brand identity for your chosen subbrand would it be more functional, or more emotional, symbolic? What would be the added value of the subbrand? and how would this sub brand support the main brand Miu Miu? also mention potential risks for the main brand
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