Question: Develop a Miu Miu sub - brand, that is targeted for the GCC region. What would be your chosen product / service category and what

Develop a Miu Miu sub-brand, that is targeted for the GCC region. What would be your chosen product/service category and what would be a name suggestion. Justify your choice; Define a target market for this sub-brand (and why you have chosen it). Describe the brand identity for your chosen sub-brand (would it be more functional, or more emotional, symbolic? What would be the added value of the sub-brand?) and how would this sub- brand support the main brand Miu Miu? (also mention potential risks for the main brand

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