Develop a modeling plan to help the firms tackle the case

Growth has been phenomenal for China Lodging Group, and targets going forward are equally so. But challenges abound. Apart from organisational challenges such as maintaining corporate culture and competencies, and talent acquisition, there is also stiff competition from both Chinese and international hotel groups. How can China Lodging Group leverage its resources and experience accumulated from the middle and low-end segments to shake up the upper-middle and top-end-and even luxury hotel segments? It is expected to include: - The metrics that you will be used to make the decision based on the case context, - Charts to present the outcomes (it is allowed to use dummy data to demonstrate), - Variables to be included in the model to calculate the metrics, - The associated risk should be considered by the decision-maker