Develop a new business venture (learning app for kids) with the following rubric

Innovation Analysis

1. Explain all of the innovation factors you are applying in the new venture. These factors can be wide ranging (Re: Drucker's sources of Innovation).

The factors may apply to the concept or idea itself and or any other aspect of the business such as marketing, operations, the product or service, finances, and others.

Identify the criteria that consumers use when making a purchase decision in your category. Make a list of these evaluation criteria. For example, most consumers consider price and quality as important purchase decision factors.

Purchase decision criteria

Select a minimum of 6 criteria to create 3 perceptual maps.

make a simple, blank perceptual maps using the evaluation criteria determined above as the axes with as many blank maps as you can using all of the criteria.

Add a summary explains why and how your business will compete against established businesses.