Question: develop a new product for example apple juice In detailed min 10 page plz thanks Final Project Outline Develop a New Product for any Existing

develop a new product for example apple juice

In detailed

min 10 page plz

thanks

develop a new product for example apple juice In

Final Project Outline Develop a New Product for any Existing Food/Beverage Brands or Launch New Food/Beverage Brand with New Product Development. ( Marks =15%) Carry out a detailed analysis on following: 1. Opportunity Identification - Sources and Justification of New Idea - Strategic Alignment - Direct and Indirect Competitors 2. Concept Generation - PIC - Need, Form and Technology - GAP Identification 3. Concept Evaluation ATAR Model - QFD 4. Launch - Target Market - Positioning and Promotion Presentation instructions Prepare real product, creative poster/Ad, bring real product and posters/AD in the class on presentation day for demonstration

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