Develop a one-page memo to discuss the following questions, using the relevant concepts from chapters 1-3, not as summaries, but as tools for explanation: In your own words, define what business strategy is, and more importantly, what it is not. Explain why strategy matters for the long-term value creation of a business. Consider how it guides decision-making under uncertainty or shapes sustainable advantage. Identify two or three analytical tools introduced in Chapters 2 or 3, and briefly discuss how they help assess a firm's strategic position, not in isolation, but as part of a bigger picture